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Arabic dubbing for video ads, in the dialect of each market

For marketing teams and agencies that receive a global ad in English and have to launch it in the Gulf and Egypt: upload the master, lock the brand name and tagline in the glossary, fit every line to the cut, then duplicate the project into the next market's dialect in one click.

Get StarterGet BasicHear the samples
  • Every speaker detected and cast
  • Review every line before you render
  • Minutes, not days

Included in every paid plan, from $1/month (Basic, Starter, Creator, Professional, Business and Enterprise)from $4.99/month (Starter, Creator, Professional, Business and Enterprise). Not available on the Free plan.

See the workflow

Hear a real dub

  • Speaker 1Female · Noura
  • Speaker 2Male · Yusuf
0:00 / 0:36

Transcript

Original: English, voiced by Vocla voices · Dub: Saudi Arabic, auto-cast
Real output, published unedited: two speakers detected, cast and dubbed by Vocla with a voice-only track.

Hear it yourself

The same ad line in more than one market

Two examples of one sentence in two dialects, and a closing tagline in Modern Standard Arabic. Note that the Arabic is shorter than the original so it stays inside the shot.

  • Call to order, Saudi version

    Saudi Arabic

    وش تنتظر؟ اطلب الحين ويوصلك لين باب بيتك في نفس اليوم.

    What it says: Original: "So what are you waiting for? Place your order now and we'll deliver it right to your door, the very same day."

    0:04

    NouraSaudi · Female

    Vocla recording of this script
    Try this script

  • Call to order, Egypt version

    Egyptian Arabic

    مستني إيه؟ اطلب دلوقتي وهيوصلك لحد باب البيت في نفس اليوم.

    What it says: Original: "So what are you waiting for? Place your order now and we'll deliver it right to your door, the very same day."

    0:04

    JanaEgyptian · Female

    Vocla recording of this script
    Try this script

  • Closing tagline

    Modern Standard Arabic

    صُنع ليبقى. جودة تثق بها كل يوم.

    What it says: Original: "Built to last. The kind of quality you can rely on, every single day."

    0:04

    ReemModern Standard · Female

    Vocla recording of this script
    Try this script

Every recording is real Vocla output in a public library voice, published unedited.

The problem

One ad, three markets, one launch date

The ad arrives from head office finished: thirty seconds, planned cuts, an English voice-over timed to the picture.

  1. You need a version for Saudi Arabia, one for the UAE and one for Egypt before the campaign starts. The usual way means a translator, three voice artists, a studio booking per dialect and a round of client changes on each version.

  2. The hardest part is the time inside the ad itself. An English sentence takes two seconds, its literal Arabic equivalent needs three, and the voice either trails the shot or is rushed until it loses its punch.

  3. Then come the details a client spots on first viewing: the product name pronounced two ways, the tagline translated differently from the approved wording, and a Gulf word in the Egyptian version that nobody in Cairo would say.

Why Vocla

What makes Vocla practical for ad localisation

  • Several dialects from one project

    Once the first version is approved, duplicate the project into another dialect in one click. The transcript, timing and speakers are reused with no new analysis, and your job is to review the wording in the new dialect.

  • A glossary for the brand name and tagline

    Mark what stays exactly as written, such as the brand and product names, and what is always translated one way, such as the approved tagline. The glossary applies in translation and in every rewrite, and your pronunciation dictionary covers dubbed lines too.

  • Lines fitted to the cut

    Each line is fitted to its slot and never overlaps the next one. Anything too long is collected in the problems panel, where you ask for shorter wording and review the suggestion before applying it, or rewrite the line yourself.

  • Direction on every line

    Set the delivery style and pace line by line: excited for the offer, calm for the reassurance. Change the voice entirely if it does not match the brand's character.

  • Client approval by link

    Send a share link where the client watches the dubbed version without an account or a download. When their notes arrive you change only those lines, and nothing else is re-voiced.

How it works

The workflow from global master to market versions

  1. Step 1

    Upload the master

    Upload the final English ad and choose the dialect of the campaign's most important market. If the ad exists in several lengths, such as thirty and fifteen seconds, each length is its own project.

  2. Step 2

    Lock the terms before anything else

    Enter the brand name, product names and the approved Arabic tagline in the glossary, exactly as the brand guidelines give them. This step prevents the most frequent client notes.

  3. Step 3

    Fit the lines to the picture

    Watch the ad with the dub and follow the cut points. Shorten whatever comes before the product shot, keep the closing line on the logo, and lock each line you have approved so it cannot change.

  4. Step 4

    Duplicate into the other dialects

    Duplicate the project into Emirati, then Egyptian, and read each version as someone from that market would. The call to action and the offer line differ most from one dialect to another.

  5. Step 5

    Approve, then export

    After client sign-off, export an MP4 to publish as is, or a voice-only WAV to mix with the ad's music in your editor, then upload the files to the ad platforms yourself.

Listen to the voices

Voices that fit this job

Public voices from the library whose style suits this work. Play a sample or open a voice for details.

Browse the full voice library
  • Yusuf
    ArabicSaudiMale · Corporate
  • Laith
    ArabicSaudiMale · Characters
  • Noura
    ArabicSaudiFemale · Conversational
  • Fahad
    ArabicSaudiMale · Advertising
  • Umm Fahad
    ArabicSaudiFemale · Family
  • Reem
    ArabicSaudiFemale · Documentary

Text to speech in the matching dialects

Cost

The cost of dubbing an ad into several dialects

An ad is commercial use, so the minimum is Starter at $4.99 a month, which includes commercial usage rights and WAV export. An ad's length is nowhere near the per-project limit on any plan; on Starter that limit is 10 minutes.

Credits are charged on the characters spoken plus a small processing fee per minute, and a thirty-second ad holds a few hundred characters. Each dialect is a separate render with its own cost, and revision rounds charge only for the lines that changed. Agencies handling several brands are better served by Professional, with 80,000 credits a month and team seats.

Compare plans

The numbers

  • Not available on the Free plan; included in every paid plan.
  • Longest video per project: 10 minutes on Starter, 30 on Professional and 60 on Business.
  • Rendering uses credits for the characters voiced plus a small per-minute processing fee. The exact cost is shown before you render, and re-renders only charge for the lines you changed.
  • Commercial usage rights and WAV export start with Starter: $4.99 a month with 5,000 credits.

Figures use the current plans and default credit rates. The exact cost is always shown in the app before you confirm.

Publishing this for a business?

The Free plan is for personal use and evaluation. Audio and video you publish for a brand, a client or a monetised channel need commercial usage rights, which start with the Starter plan.

Questions people ask

How much does it cost to dub an ad into Arabic?

It depends on the number of characters spoken rather than a flat price per ad, and the figure is shown before you render. A short ad uses a small part of a month's credits, and each additional dialect is charged as its own render. You need Starter or higher because an ad is commercial use.

Can I make the same ad in Saudi and Egyptian Arabic?

Yes. Dub and approve the first version, then duplicate the project into the second dialect in one click; the script and timing are reused. Review the wording line by line afterwards. The duplicate is a good starting point, not a substitute for a read by someone from that market.

Will the brand name be pronounced correctly?

Add the brand name to the glossary so it stays unchanged in every line, and listen for it in the first render. If it is not said the way you want, add its pronunciation to your workspace pronunciation dictionary, which applies to dubbed lines as well.

Does it translate the on-screen text in the ad?

No. Dubbing changes the audio and can add subtitles, but it does not replace text and logos drawn into the picture. Swap those elements in your editor from the ad's open project file, then lay the Arabic audio over the result.

Does dubbing work for an ad where an actor speaks to camera?

It works, with one important caveat: there is no lip-sync, so viewers will see the actor's mouth moving in English while hearing Arabic. Results are much better for ads narrated over product shots. For close-ups, consider burned-in subtitles instead of a dub.

Can I use the brand's well-known voice artist?

Only if the owner of the voice agrees in writing, in which case the voice is cloned within your plan's clone quota. Cloning celebrities or anyone without permission is not allowed. The alternative is to pick a library voice and keep it for all of the brand's ads.

Go deeper

The broader use case

Related solutions

Other pages for a neighbouring job.

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  • ⁠500͏⁠ free credits every month
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  • Arabic and English interface