Guide
Emirati voice-over with AI: what to know
When to choose an Emirati voice
The UAE is home to many nationalities, so brands often default to Modern Standard Arabic or a generic Gulf voice. An Emirati voice is the choice when you want the message to feel rooted in the country: local campaigns, tourism and events, hospitality, and service announcements aimed at UAE residents.
If your audience is mixed and the message is informational, test the same script in Emirati and in MSA. Many teams keep MSA for formal content and use Emirati for campaigns and greetings.
Writing for Emirati Arabic
Emirati speech has its own everyday vocabulary, such as «شحالك» and «تبون». Spell these words as they are said so the voice keeps the local character instead of formalising them.
Add tashkeel to place names that can be read in two ways, and keep brand names in Latin letters. For recurring names such as a mall, a district or a product, add one entry to the pronunciation dictionary and it is read the same way everywhere.
Typical Emirati projects
Event and exhibition announcements, hotel and restaurant promos, app walkthroughs and phone greetings are common uses. A calm, polished delivery tends to suit premium brands; a brighter one suits retail offers.
Generate a take, adjust speed and clarity, and export MP3, or WAV from Starter up. For phone menus, see the IVR guide for converting files to telephony format.