Hook

Related terms

• Voiceover productionالتعليق الصوتي

  Voiceover (VO)

  The voice of an unseen narrator who explains, tells or persuades over images or video. It is used in ads, training videos, documentaries and social content.

• Voiceover productionنص التعليق الصوتي

  Voiceover script

  Text written to be heard rather than read: short sentences, one key idea per line, numbers and names spelled the way they are spoken, plus tone and pause notes in brackets.

• Voiceover productionالتسجيلة (Take)

  Take

  One attempt at reading a script or part of it, whether recorded by a narrator or generated by a voice tool. You usually make several takes and keep the best, or combine parts of them.

• Voiceover productionالتسجيل التصحيحي (Pickup)

  Pickup

  Re-recording a line or section after the session to fix a mistake or a script change, matched in voice and tone to the rest. With a generated voice, a pickup is just regenerating one line instead of booking a new session.

• Voiceover productionتوجيه الأداء الصوتي

  Voice direction

  Notes describing how a script should be read: tone, pace, energy, which words to stress and who the audience is. They go at the top of the script or in brackets before the line they apply to.

• Voiceover productionالدعوة إلى الإجراء (CTA)

  Call to action (CTA)

  The line that tells the listener exactly what to do next: order, book, call, tap the link. It usually closes the ad and works best as a single clear action.