Voiceover productionالتعليق الصوتي
Voiceover (VO)
The voice of an unseen narrator who explains, tells or persuades over images or video. It is used in ads, training videos, documentaries and social content.
Voiceover script
In Arabic: نص التعليق الصوتي
Voiceover productionText written to be heard rather than read: short sentences, one key idea per line, numbers and names spelled the way they are spoken, plus tone and pause notes in brackets.
Example: Instead of We are pleased to announce the opening of our new branch, the spoken script says Our new branch is open! Come see us in Al Yasmin.
Related pageAll termsRelated terms
- Voiceover productionالتسجيلة (Take)
Take
One attempt at reading a script or part of it, whether recorded by a narrator or generated by a voice tool. You usually make several takes and keep the best, or combine parts of them.
- Voiceover productionالتسجيل التصحيحي (Pickup)
Pickup
Re-recording a line or section after the session to fix a mistake or a script change, matched in voice and tone to the rest. With a generated voice, a pickup is just regenerating one line instead of booking a new session.
- Voiceover productionتوجيه الأداء الصوتي
Voice direction
Notes describing how a script should be read: tone, pace, energy, which words to stress and who the audience is. They go at the top of the script or in brackets before the line they apply to.
- Voiceover productionالافتتاحية الجاذبة (Hook)
Hook
The first one to three seconds of a short video, whose only job is to stop the scroll. On TikTok and Reels it is usually a question, a surprise or a clear promise.
- Voiceover productionالدعوة إلى الإجراء (CTA)
Call to action (CTA)
The line that tells the listener exactly what to do next: order, book, call, tap the link. It usually closes the ad and works best as a single clear action.
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