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Product adsNew

One ad shoot. Every version you need.

Swap the model, swap the product, or place your product into a lifestyle clip. The ad you already filmed becomes a set of variations, with the same timing and the same sound.

Edit a clip nowExplore AI video edit
  • Reuse the clips you already paid for
  • Model and product swaps from one photo
  • Original audio untouched

Included in the Professional, Business and Enterprise plans.

Two ad variations

  • ReplaceThe model swapped
  • AddThe product added to a lifestyle clip

Ad ideas

Six ways to stretch one ad clip

For shops, brands and the agencies that work for them.

  • Replace

    A model for each market

    Keep the performance, change the face: one clip, one version per audience.

    InstructionReplace the model with the person in the photo
  • Replace

    Every colour of the product

    Swap the product in the model's hand for each colour or size you sell.

    InstructionReplace the bottle she is holding with the bottle in the photo
  • Add

    Your product in a lifestyle clip

    Place the product from a photo into a scene you filmed without it.

    InstructionPlace the watch from the photo on his left wrist
  • Remove

    A brand-safe scene

    Remove other brands' logos and packaging from the background.

    InstructionRemove the logo on the shopping bag on the floor
  • Add

    The seasonal touch

    Add a seasonal prop from a photo to reuse an ad for a new campaign.

    InstructionAdd the gift box from the photo on the table
  • Replace

    A fresh creative for testing

    Make variations of your best ad to test against each other.

    InstructionReplace the woman with the person in photo 1

How to

How to edit a product ad video with AI

From the clip you have to the versions you need.

  1. Step 1

    Upload the ad clip

    A 3 to 15 second clip in MP4, MOV or WebM that you own or are licensed to edit.

  2. Step 2

    Add the reference photos

    A clear product photo, or a photo of the new model who has agreed to appear. Up to four per edit.

  3. Step 3

    Describe the swap and export

    Choose Add or Replace, say what goes where, and download the variation with the original voice-over and music.

Before you run it

Notes for paid ads

What to check before the variation goes live.

  • Model consent in writing

    The person in the reference photo must agree to appear in the ad, as must the original model if they stay in it.

  • Licensed footage only

    Edit clips you own or are licensed to change, and check that the licence covers edits.

  • Follow the ad platform's AI rules

    Ad platforms have their own rules for AI-edited creative. Label the ad where the platform asks for it.

  • Show the product truthfully

    Use real photos of what you sell, so the ad shows the product the customer will receive.

Editing product ads with AI: FAQ

How do I swap the model in an ad video?

Upload the 3 to 15 second ad clip, choose Replace and upload a clear photo of the new model, who must have agreed to appear. The new model follows the original performance, and the voice-over and music stay as they were.

Can I add my product to a video that was filmed without it?

Yes. Choose Add, upload a clear product photo and say where the product sits, for example on the table or in the model's hand. It is lit to match the scene and follows the camera.

Can I replace the product in an existing ad?

Yes. Choose Replace, upload a photo of the new product and describe which object it replaces, for example "the bottle she is holding".

Does the edit change the voice-over or the music?

No. The original audio is laid back unchanged under the edited picture, so the voice-over and the music stay in sync.

Which plan do I need for product ad edits?

AI video edit is included in the Professional, Business and Enterprise plans and is charged in credits per second of the clip. A failed or refused edit is refunded in full.

More you can do with AI video edit

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