How to Make an Explainer Video with an AI Explainer Video Maker, in Arabic or English

01What an explainer video is for

An explainer is a short video that shows what your product does, who it's for and why it's worth it. It sits at the top of your landing page, in your app store listing, pinned on your profile or in an investor's inbox before the meeting. The goal is simple: someone gets your idea in a minute without reading a page of copy.

That used to mean a production company, a voice actor, a motion designer and weeks of revisions. Today you can make a strong first version yourself: you write the script and AI generates the voice, the scenes and the captions. It won't replace a production house for every brief, but for a start-up, a store or a new service it's a fast, credible place to start.

02The explainer script template: problem, solution, call to action

Most effective explainers follow the same shape. Roughly 1,000 characters is a spoken minute, so a 60-second script is about 900 to 1,000 characters, or around 140 to 160 English words. Use this timing as a starting point:

03Choosing the voice and dialect

The voice is half the explainer. Viewers may forget the visuals, but they remember whether it felt like it was talking to them. The rule: your core customers' language and dialect, in a tone that matches your brand.

• Local market: Saudi for Saudi Arabia, Emirati for the UAE, Kuwaiti for Kuwait, Egyptian for Egypt, Jordanian or Lebanese for the Levant.
• Regional market or investors: simplified MSA, or one version per key market.
• Mixed Gulf audience: an Arabic and an English version of the same video.
• Tone: fintech and B2B want calm confidence; consumer apps want warmth and energy.

Vocla Video can use any voice available to you in text to speech, including your cloned voice or a voice you designed for your brand. Add your product name to the pronunciation dictionary before generating so it's said right every time.

04From script to scenes in Vocla Video

1. 1Script and voice: paste the script into the Video studio, pick the voice and dialect, the format (16:9 for web and YouTube, 1:1 for feeds, 9:16 for Reels), quality tier, caption style and music.
2. 2Scene plan: Vocla voices the script first, splits it into scenes of 3 to 8 seconds timed to the speech, and writes a visual prompt for each. Edit any prompt.
3. 3Storyboard: generate a still per scene and check the look before spending credits on video. Regenerating a still before rendering is free.
4. 4Render: Vocla renders the scenes, lays your voice on top, burns in the Arabic captions and ducks the music under speech.
5. 5Fix: if one scene misses, regenerate it alone without redoing the video; failed scenes are refunded.

From Starter up you can also upload a product photo as a scene's first frame, which helps when the explainer shows a physical product such as a device or a package.

05Writing scene prompts that work

Vocla writes an English prompt for each scene, and you can edit it. A good prompt describes the shot like a director would: subject, setting, light and camera movement. Never ask for text or logos inside the scene. Video models garble lettering, and your captions arrive correctly on their own track.

06Plan and cost: a full minute or 15 seconds?

A full explainer is usually about a minute, and that's where the plan matters. Starter allows videos up to 15 seconds, vertical 9:16, 720p, watermarked: perfect for a teaser on Reels. A full explainer needs Professional: up to 60 seconds per video, 300 seconds a month, 1080p, every format and no watermark.

Professional includes 80,000 credits a month: roughly a Standard explainer plus a version in one more dialect, or several Lite cuts. The exact figure appears in the quote before rendering, because each scene is rounded up to a duration the video model supports.

07One script, a version for every market and platform

Once the main explainer is done, don't stop at one cut. The same idea can serve several markets and platforms, each as a new video project with the same structure:

• Another dialect: rewrite the script in that market's dialect rather than translating it, and pick a voice from the same dialect.
• English: for investors or mixed Gulf audiences, with a script written for the ear and an English voice.
• Reels teaser: 15 seconds in 9:16, focused on problem, solution and call to action only.
• Square cut: 1:1 for feed posts and in-feed ads.

Each version uses credits and monthly video seconds, so plan your cuts before the month starts. A Professional workspace with 300 video seconds can hold a one-minute master plus a few teasers and dialect versions, depending on the tier you choose.

08Pre-publish checklist

• First 5 seconds: is there a reason to keep watching?
• The solution line: could anyone repeat what your product does after one sentence?
• Pronunciation: are the product name and numbers said correctly?
• Captions: are they clear and clear of page or platform elements?
• Call to action: one step, with the URL or app name on screen at the end.
• Honesty: every feature shown exists in your product today, not “coming soon”.

If you're a small business that wants to start with voice only, for example a voiceover for a video shot on your phone, our small-business voiceover guide covers it end to end.