Dubbing and localizationالدبلجة
Dubbing
Replacing the original speech in a video with speech in another language or dialect, timed to the picture as closely as possible. Unlike subtitles, the viewer hears the new language instead of reading it.
Transcreation
In Arabic: إعادة الصياغة الإبداعية (Transcreation)
Dubbing and localizationCarrying an advertising message into another language by rewriting it to have the same effect in the new culture, rather than translating it literally. It is used for slogans, hooks, jokes and wordplay.
Example: An English slogan built on a pun that means nothing in Arabic is replaced with a Saudi line that lands the same idea with the same wit.
Related pageAll termsRelated terms
- Dubbing and localizationمزامنة الشفاه
Lip sync
Matching dubbed speech to the on-screen speaker's mouth movements. Some tools only adjust timing and wording; others alter the mouth in the picture with AI. It matters most in close-ups.
- Dubbing and localizationالتوطين (Localization)
Localization
Adapting content fully for a specific market: language, dialect, currency, dates, examples, images and cultural references, not just the translation.
- Dubbing and localizationمطابقة الصوت
Voice matching
Choosing a voice for the dubbed version that resembles the original speaker in gender, age, energy and character, or reproducing their own voice in another language with consent, so face and voice do not feel mismatched.
- Dubbing and localizationتطابق المدة في الدبلجة
Isochrony (timing match)
Making a dubbed line start and end at roughly the same moments as the original. Arabic translations can run longer than English, so the wording is tightened to fit rather than speeding up the voice.
- Dubbing and localizationالمسارات الصوتية المتعددة
Multi-language audio tracks
Attaching several audio tracks in different languages to one video, so viewers pick their language in the player instead of you publishing a separate upload per language. Platforms such as YouTube offer this to many channels.
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